Creative Strategy
- Competitor and market research
- Creative hypothesis development
- Hook and narrative development
- Scriptwriting and visual storytelling
- Test planning with UA specialists
- Performance-informed iteration
PERFORMANCE CREATIVE FOR MOBILE GAMES
Gaming Creative Producer & 3D Motion Designer
I develop performance-focused concepts, scripts, production briefs, and creative iterations for mobile game advertising. My hands-on background in Unreal Engine helps me turn marketing hypotheses into clear, executable video creatives.
Currently applying this creative production background to independent, compliant paid user acquisition testing in gaming.
Independent professional portfolio. I do not represent my current or former employers through this website.
ABOUT
From hands-on 3D production to performance creative strategy
I began as a 3D artist and moved into advertising as a 3D Motion Designer, producing game creatives in Unreal Engine from scripts and briefs prepared by creative producers.
This production background gave me a practical understanding of visual storytelling, gameplay presentation, animation workflows, production constraints, and the details required to turn an idea into a finished advertising asset.
I later transitioned into the Creative Producer role. Today, I research competitors, develop concepts and scripts, prepare production briefs, coordinate execution, review creatives, analyze results with UA specialists, and plan new iterations based on performance data.
EXPERTISE
Creative strategy backed by production experience
Production Coordination
- Detailed creative briefs
- Task preparation for motion designers
- Gameplay capture coordination
- Collaboration with UGC creators
- Work-in-progress review
- Final quality control
- Localization and platform adaptation
Hands-on Production
- Unreal Engine creative production
- 3D motion design
- Gameplay-based advertising
- Animation and visual storytelling
- Compositing and post-production
- AI-assisted content production
Performance Collaboration
- Creative result analysis with UA teams
- Identification of winning patterns
- Variations of successful concepts
- Creative fatigue and iteration planning
- Platform-specific asset preparation
- Clear separation between creative production and media buying
SELECTED IMPACT
Performance-focused work without confidential disclosures
- Creative assets coordinated per month for one active mobile game project
- 20+
- Concepts that became top performers in internal advertising tests
- Multiple
- Game genre groups: simulation, casual, midcore, action, and shooter
- 5
- Advertising environments for which creatives were produced or adapted
- 8
Public claims are intentionally limited to non-confidential information. Exact budgets, product names, internal metrics, and unpublished materials are not disclosed.
EXPERIENCE
Professional background
Creative Producer
ChillBase · March 2026 — Present
Develop performance-oriented advertising concepts for mobile games, write scripts and production briefs, coordinate creative execution, review work-in-progress materials, analyze results with the UA team, and prepare iterations of successful concepts.
3D Motion Designer
ChillBase · August 2024 — March 2026
Produced mobile game advertising creatives in Unreal Engine from approved scenarios and existing gameplay builds. Participated in gameplay capture, brainstorming, AI-assisted production, and execution of high-performing creative materials.
3D Motion Designer
HOOKS · September 2023 — August 2024
Produced 3D advertising content with a focus on animation, visual storytelling, and performance-oriented video formats.
3D Motion Designer
Admax · May 2023 — January 2024
Created 3D motion design content for advertising based on marketing briefs and production requirements.
Autodesk Maya Instructor
IT STEP Academy Uzbekistan · February 2023 — June 2023
Taught Autodesk Maya and practical 3D production principles.
Freelance 3D Artist
October 2021 — May 2023
Created 3D assets for games, marketplaces, and 3D printing, including game characters and client-directed production work.
SHOWREEL
3D Motion Design Showreel 2023–2024
This showreel contains publicly shareable work created by me as a 3D Motion Designer before I transitioned into the Creative Producer role.
The featured advertising creatives were produced from scripts and briefs provided by creative producers. My contribution focused on 3D motion design and production execution.
EXPERIENCE SCOPE
Mobile gaming creative production
Genres
- Simulation
- Casual
- Midcore
- Action
- Shooter
Product platforms
- iOS
- Android
Advertising environments
- Meta Ads
- TikTok Ads
- Google Ads / YouTube
- AppLovin
- Unity Ads
- ironSource
- Mintegral
- Snapchat
I produced and adapted creative assets intended for these advertising environments. I did not personally manage campaigns or advertising budgets on these platforms.
WORKFLOW
A structured creative process
Research
Review competitor advertising, market patterns, player motivations, and previous performance data.
Hypothesis
Define the audience insight, hook, creative angle, and expected user response.
Script and Brief
Turn the hypothesis into a clear scenario, timing structure, references, gameplay requirements, and production task.
Production
Coordinate execution, answer production questions, review work in progress, and protect the original concept.
Review
Check pacing, readability, visual storytelling, gameplay presentation, technical quality, and platform requirements.
Performance and Iteration
Review results with UA specialists, identify successful elements, and prepare new variations or test hypotheses.
TOOLS
Production and creative technology
Primary tools
- Unreal Engineadvanced
- Blenderproficient
- After Effectsproficient
- Photoshopworking knowledge
AI-assisted tools
- ChatGPT
- Claude and Claude Code
- Gemini
- Google Veo
- Seedance
- Higgsfield
Used for creative research, concept exploration, script and hook development, visual prototyping, video generation, reference preparation, and production workflow support.
Production and collaboration
- Jira
- Notion
- Asana
PARTNERSHIP
Independent gaming performance marketing direction
I am expanding from performance creative production into independent affiliate media buying and paid user acquisition testing.
My starting approach is intentionally focused: one gaming offer, one market, one traffic source, original creative assets, transparent tracking, and controlled test budgets.
Partnership profile
- Vertical
- mobile, PC, and browser gaming
- Intended model
- paid social, non-incentive traffic
- Initial traffic sources
- TikTok Ads and Meta Ads
- Creative model
- original video, gameplay, 3D, and UGC-supported concepts
- Tracking
- campaign and creative-level identifiers where supported
- Geography
- selected individually according to each offer
- Pre-landing pages
- used only with written approval
- Creative approval
- available before launch when required
Compliance principles
- No misleading gameplay or fabricated product claims
- No cloaking or attempts to bypass platform review
- No incentivized traffic unless explicitly authorized
- No brand bidding without written authorization
- No use of confidential employer or client assets
- Only approved traffic sources, markets, and creative approaches
- Clear disclosure of the current level of media-buying experience
CONTACT
Let’s discuss a compliant gaming partnership
I am open to conversations with gaming affiliate networks, game studios, and advertisers looking for original performance creative production and carefully structured paid acquisition tests.
Or reach me by email: [email protected]
Available for remote collaboration.